Father Time Antiques 

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The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary is still owned by the Dreyfuss Group.

The founder, Moise Dreyfuss, was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly. Within 12 years of the founding of the company, their success led to the opening of a UK office.

In 1925, the now famous winged Rotary logo was introduced and after the war, under the leadership of Teddy Dreyfuss, the brand developed further, with innovative watches, sophisticated marketing and powerful advertising campaigns. This particular Rotary is in such nice condition and our head watch maker has pointed out that this particular model has a solid gold escape wheel and fork, a rarely seen combination. What makes it handsome for me is the wonderful two-tone dial. It has been perfectly preserved and the lume on the Arabic Numerals and in the blued-steel skeletonized hands has aged to that mellow yellow color we search for but rarely find. The dial center is a matte silver and the chapter ring is a matte white that is encompassed in a gold ring just outside the chapters. Next to that is a delineated minute track. Just above the 6 o'clock position, there is a good size seconds bit that is just slightly recessed and above which, in an arc, the designation "17 jewels". The combination and originality is just spectacular! The stainless steel case which measures 30.5mm in diameter (not including the crown), by 37mm lug to lug, by 9mm thick (including the crystal), is in great condition showing only very minor handling wear. The case back is engraved with the following information from the factory: waterproof, non-magnetic, incabloc, and finally the serial number. It is a screw-down back that seals beautifully.